Canada Goose Special Project
Drawings by Inuit artists from Kinngait, redrawn by Alex Fischer as a single flowing line and raised in plaster on the walls of Canada Goose stores in Oak Brook, Paris, Milan and Vancouver.
Each wall begins with an artist’s drawing and Alex’s reading of it: what to keep, what to join, how a line can carry the whole picture. NAMARA led the project for Canada Goose; a team of plaster artists, Alex among them, brought the lines out of the walls.
01
Oak Brook, Illinois
Canada Goose, Oakbrook Center · October 2025
The original
inspired by Qavavau Manumie, Arniniq Inuusiq (Breath of Life), 2017
The line
The wall
A child in a parka holds up a tree full of birds, and the branches run on across the next wall. Alex drew it from his own Story Tree of 2020, which began with Qavavau Manumie’s Breath of Life.
02
Paris
Canada Goose, Avenue des Champs-Élysées · November 2025
The drawing
The line
The wall
Ningiukulu Teevee’s woman in her amauti, dancing on tiptoe beside a column of berries, at the entrance of the Paris flagship.
03
Milan
Canada Goose, Corso Giacomo Matteotti 18 · December 2025
The drawing
The line
The wall
Mary Pudlat’s Nuna Sukaq: people stacked into a cairn, a bird at the very top.
04
Vancouver
Canada Goose, Oakridge Park · June 2026
The drawing
The line
The wall
Kenojuak Ashevak’s woman between two great fish, across a wall and a narrow panel at Oakridge Park.
The artists
In the press
“a hand-applied plaster mural that marries Inuit mythology with local natural motifs”
Classic Chicago Magazine, on Story Tree
“The composition honors the traditional Amautis through a subtle, graphic depiction of a richly ornamented garment.”
Snøhetta, on Tiptoe Through the Tundra
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- nss magazine What went down at the opening of Canada Goose's first Italian flagship store in Milan December 3, 2025
- Classic Chicago Magazine Rooted in Nature: Canada Goose Lands at Oakbrook
- Snøhetta Canada Goose Paris
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